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This notice covers this website and enquiries to London Printer Rentals Limited. Limited Google Analytics measurement runs without analytics cookies before you choose optional services and after you reject them. Live chat and analytics cookies are separate optional choices.
Who we are
London Printer Rentals Limited is responsible for the personal information we use for our website and business enquiries. We are registered in England and Wales, company number 11571749. Our registered office is 21 Effie Road, London, SW6 1EN.
For privacy questions or to exercise your rights, email info@londonprinterrentals.com, write to our registered office marked “Privacy”, or call 0800 772 0101. Please do not send passwords, payment-card details or sensitive personal information through website forms or chat.
Information and purposes
- Enquiries and support: we use the contact details, company details, delivery or equipment information and messages you provide to respond, prepare quotations and arrange or support services. Required fields are marked on each form; without them we may be unable to deal with your request. Our legitimate interests are responding to business enquiries and providing customer support. Where you personally ask us to enter into a contract, processing needed for that request or contract also has a contractual basis.
- Security and delivery: our website and hosting services process request details such as IP address, time, browser information and requested pages to deliver the site, investigate faults and protect against abuse. Our legitimate interests are maintaining a reliable, secure service. Form checks include security tokens, abuse prevention and a Google reCAPTCHA v2 checkbox challenge. Google receives browser and network information when verification loads or is used; its Privacy Policy and Terms of Service apply. You can telephone us if you cannot use the form.
- Optional live chat: tawk.to loads only after you enable Live chat. It receives connection and page information and any contact details or messages you choose to send. We use chat to answer your questions. Your choice permits the optional chat technology; our interest in responding to your request supports handling the conversation. You can instead use email or telephone.
- Maps and external links: the Contact page embeds Google Maps when that page opens, independently of optional analytics and chat choices. Google receives the map request and browser/network information and may use cookies. Links to social networks or other websites take you to their services, which have their own notices.
- Page icons: the website requests an icon kit from Font Awesome when pages open. Its service receives the request and associated browser/network information. See Font Awesome's privacy information.
Google Analytics
We use Google Analytics 4 to understand use of the website and improve it. In the default state, before you choose and after you reject optional services, Google receives limited cookieless page and event requests. These can describe page categories and actions such as clicking a telephone link. Google receives network and device/request context, including your IP address as part of receiving the request. Cookieless does not mean that no information is sent to Google.
Our analytics context excludes enquiry field values, raw query strings and URL fragments. Advertising storage, advertising user data and personalised advertising remain denied. We do not promise to recognise each visitor across visits or that every event will appear in Google's reports.
When you explicitly enable Analytics cookies, Google may use first-party analytics cookies to distinguish visits. Turning that choice off removes the first-party analytics cookies addressed by our settings and returns measurement to the cookieless state. Cookie settings control analytics cookies and chat; they do not switch off default cookieless measurement or the Contact page's Google map. To raise an objection about our use of your information, contact us using the details above. Google's information about partner websites explains its processing.
Cookies, storage and settings
Use Cookie settings in the footer or here to enable or withdraw Analytics cookies and Live chat separately. Reject optional leaves both off. Updated choices are shared with other open tabs on this site; withdrawing loaded chat may reload a page. Browser storage restrictions can affect how preferences are remembered.
- Essential preferences
lpr-cookie-choice-v3is a first-party preference cookie lasting up to 180 days from a saved choice. A local-storage entry with the same name records that choice with an expiry check; local storage has no automatic browser expiry. Session storage namedlpr-cookie-choice-v3-restrictioncan retain a more restrictive choice when saving fails. These records contain choice flags and expiry information.- Form security
- The
__RequestVerificationTokencookie and hidden form token protect against forged submissions. The cookie is a session cookie. Google's reCAPTCHA also uses security storage, including_GRECAPTCHAwhen it runs; its own notice explains its handling. These functions are separate from optional analytics cookies and chat. - Optional analytics cookies
- Google's
_gaand_ga_*first-party cookies are permitted only after you enable Analytics cookies. They support visitor/session distinction. Google's standard expiry is up to two years, subject to browser limits and renewal. This expiry is different from retention of information in Analytics reports. - Optional chat storage
- After you enable Live chat, tawk.to may store visitor and connection information in cookies, local storage and session storage. Its current storage notice describes the names and durations used by its widget. We do not load that widget before your chat choice.
Your browser also lets you inspect or clear cookies and storage. Clearing our preference cookie may mean you are asked again. Our optional-service controls do not control third-party websites you visit or every cookie set by a Google map or security service.
Recipients and overseas processing
Enquiries are handled by our authorised team and the hosting, email and technical support services used to run the website and deliver messages. Analytics information goes to Google; chat information goes to tawk.to when enabled; Google also provides the map and human-verification services described above.
Service providers may process information outside the UK. See Google's privacy information and tawk.to's privacy information for provider information. You can contact us about our use of your information.
How long information is kept
Retention depends on the purpose and the record. Enquiry and support correspondence may be needed while a request or customer relationship is active, and afterwards where necessary for accounting, legal obligations or resolving a dispute. Security records are needed to investigate faults or abuse. Google Analytics is currently configured to retain user and event data for 14 months, with the user retention period reset on new activity; this setting does not limit standard aggregated reports. Chat information has separate service settings and retention rules. The browser-storage durations above are not a retention period for correspondence, logs or reports. Contact us to ask about retention of a particular record.
Your rights and complaints
Depending on the circumstances, UK data protection law gives you rights to access and correct personal information, request deletion or restriction, object to processing, and receive certain information in a portable form. Where processing relies on consent, you can withdraw it; this does not affect earlier lawful processing. Contact us using the details above. We may need to confirm your identity to protect your information.
You can raise a concern with us and complain to the Information Commissioner's Office (ICO). You do not have to contact us before approaching the ICO.
Website use and commercial agreements
This website provides information about our products and services and ways to contact us. For details relevant to your requirements, ask us for a written quotation and the applicable agreement before placing an order.
Short-term equipment rental, equipment sales, managed-print or maintenance services, and third-party financed leases are different arrangements. Their prices, scope, duration, cancellation and other conditions must be checked in the applicable offer and agreement. A service-agreement cancellation statement should not be read as a right to cancel an equipment rental or finance lease.
Promotions, price-match statements, vouchers, response times and delivery or recycling claims need to be read with the applicable offer and agreed scope. Ask us to confirm the details and whether quoted prices include VAT. This page does not set new rental, sale, maintenance or finance terms, and does not replace an agreement or affect statutory rights. External websites have their own terms and privacy information.